Tumblr and WordPress, owned by Automattic, are reportedly planning to sell user-generated content to OpenAI and Midjourney for training AI models. Users will have the option to opt out of data sharing, and Automattic assures that only public posts will be shared with partners. Similar deals have been made by Google with Reddit. While details about the data-sharing practices are unclear, internal communications from Automattic employees suggest that the deal with AI companies is imminent, raising concerns about data privacy and ethical considerations. Data compilation for AI firms, including Tumblr's public posts from 2014 to 2023, is reportedly already underway.